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Atlas Insider: From industrial heartland to hotel hub, Shoreditch has transformed into a thriving destination

April 16, 2018

Once home to England’s wholesale furniture and textile industries, Shoreditch has undergone many transformations in its long and vibrant history. Most recently, the area has been reborn as London’s answer to Silicon Valley, appealing to all kinds of businesses, from innovative start-ups to tech giants.

With The City on its doorstep Shoreditch has always been a sought-after destination, known in recent years for its buzzing bars, cutting-edge restaurants and thriving nightlife. As would-be residents clamour at Shoreditch’s trendy gates, investors are increasingly eager to get in on the action.

Once again the area is on the verge of transformation, attracting a number of luxury hotels ready to join the likes of the edgy Ace Hotel or M by Montcalm. From urban chic to all-out luxe, these stylish hotels are set to draw a new wave of tourists and staycationers alike, cementing this corner of Hackney as London’s number one visitor and investment hotspot.

Nobu Hotel, Willow St, EC2A 4BH

This discreet and sleek hotel, part-owned by Robert de Niro, is the fifth Nobu hotel to open globally. In this five-storey building exposed concrete surfaces encapsulate Shoreditch’s industrial energy. Met with soft furnishings and gold-plated sinks, there is an atmosphere of understated urban luxury – with just a touch of glitz. Those who fancy a late-night bite can order room service from Nobu’s 24-hour restaurant – could there be anything more glamorous? The perfect expression of East-meets-East-London, Nobu Hotel Shoreditch is part luxury and theatre in equal measure.

Citizen M, Holywell Ln, EC2A 3ET

Oozing character, Citizen M Shoreditch opened in September 2017, designed with global citizens in mind. The exterior pays homage to Shoreditch’s industrial roots, whilst the super-instagrammable interior finds the perfect balance of luxury and comfort. Free in-room entertainment includes movies and iMacs, and the contemporary lobby homes a 24-hour canteen, ideal for the city that never sleeps. Ubercool yet budget-friendly, this hotel epitomises Scandinavian chic. 

The Curtain, Curtain Road, EC2A 3PT

Recently opened to some serious fanfare, The Curtain is a six-storey hotel and members’ club in the heart of Shoreditch. Rooms are decked out with eclectic flair, featuring warehouse-style windows and bare brick walls set off by soft lighting and plush furniture. Guests have access to the hotel’s rooftop pool and lounge, 24-hour gym, screening room and an underground spa – for those times when only pure relaxation will suffice. This effortlessly edgy hotel even has a ballroom, for all your ballroom needs.

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